Paleo Ridge is an award-winning business, providing quality sustenance for your best friend. At Mud, we were tasked with designing and building a brand new ecommerce solution, whilst also elevating their brand aesthetic to a new level.
Dogs are all about character, so it was important to put them at the forefront of the visuals. Using splashes of colour, paired with lively studio shots, the messaging comes alive and bounds toward you.
Through a thoughtful wire framing process, a clear UI was developed which was then intertwined with warm imagery and iconography. Paleo Ridge has a loyal following and to further that connection, sections for dogfluencers were included (sadly Lassie was unavailable for comment).