During my time at Big Fan I created the visual identity and repositioning of Hurricane, a data-first video content production outfit based in Bristol.
Behind the beautiful video production, Hurricane analyse and track how the video productions are received to give the very best insights for their customers. The logo hints at this constantly updating data resource; an important part of the brief was to make the logo feel dynamic even when static.
The palette needed to be distinctive to stand out from their competitors, by twinning this punchy gradient with charcoals and blacks. The dots initially conceived within the logomark became a strong brand asset to be used across a range of materials, always retaining momentum and moving forwards.